Devialet Chat

Full Version: We want to "grab" the whole market
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Hopefully those millions of users won't need bug fixes.
(18-Feb-2017, 17:45)Cylob Wrote: [ -> ]Hopefully those millions of users won't need bug fixes.

Perhaps by the time they've added a few million extra users, they'll have actually finally fixed the two or three bugs that have plagued AIR for years.

Then the hour a month the developer's been using there could be put to good use dealing with all the dropouts occurring with millions of Devialet TVs, cars, and phones - which will of course be the best in the world.
the phrase 'run before you can walk' springs to mind
Well the Phantom white shell was cracking just like the yesteryear white MacBook. So maybe they are following Apple.
(17-Feb-2017, 14:16)G51 Wrote: [ -> ]Expert and Expert Pro are Devialet 'IPOD'?

Let's just hope it's not running the course of the Apple Lisa...
I'm far from convinced by the expansive retail argument at least whilst you are a company with only two largely non-interactive and quite expensive products. Apple has at least six (pod, pad, phone, watch, laptop, desktop) with lots of model variations and peripherals and cross-sells, with a much higher level of product interactivity. Other manufacturers pursuing this route include Sony - who appear to be successful - and Bose and B&O and Meridian - who appear to be less so. Perhaps much rests on product launches which will excite lots of people and which I cannot envisage. But the mobile World Wide Web, which underpins much of what Apple does, has no unexploited Devialet equivalent I can think of.
(21-Feb-2017, 15:20)IanG-UK Wrote: [ -> ]I'm far from convinced by the expansive retail argument at least whilst you are a company with only two largely non-interactive and quite expensive products. Apple has at least six (pod, pad, phone, watch, laptop, desktop) with lots of model variations and peripherals and cross-sells, with a much higher level of product interactivity. Other manufacturers pursuing this route include Sony - who appear to be successful - and Bose and B&O and Meridian - who appear to be less so. Perhaps much rests on product launches which will excite lots of people and which I cannot envisage. But the mobile World Wide Web, which underpins much of what Apple does, has no unexploited Devialet equivalent I can think of.

I reckon you're spot on Ian. They want to grab the market but the market they're in isn't anywhere near as big as Apple's. if they want to compare with anyone, they should compare themselves with Bose. They are the company with probably the biggest turnover in audio alone (a billion dollars a year) and the most recognised name.

Not that you would want to be compared with Bose on a product basis... Huh

I do see a lot of Devialet advertising. The Phantom has been on the last page of the Virgin Australia magazine for months now. But my best guess is that most people just glance at it and put the magazine away. I have yet to come across someone who mentions Devialet to me in any context.

We're a lonely bunch and that's the way it should stay.
(21-Feb-2017, 16:11)Pim van Vliet Wrote: [ -> ]
(21-Feb-2017, 15:20)IanG-UK Wrote: [ -> ]I'm far from convinced by the expansive retail argument at least whilst you are a company with only two largely non-interactive and quite expensive products. Apple has at least six (pod, pad, phone, watch, laptop, desktop) with lots of model variations and peripherals and cross-sells, with a much higher level of product interactivity. Other manufacturers pursuing this route include Sony - who appear to be successful - and Bose and B&O and Meridian - who appear to be less so. Perhaps much rests on product launches which will excite lots of people and which I cannot envisage. But the mobile World Wide Web, which underpins much of what Apple does, has no unexploited Devialet equivalent I can think of.

I reckon you're spot on Ian. They want to grab the market but the market they're in isn't anywhere near as big as Apple's. if they want to compare with anyone, they should compare themselves with Bose. They are the company with probably the biggest turnover in audio alone (a billion dollars a year) and the most recognised name.

Not that you would want to be compared with Bose on a product basis... Huh

I do see a lot of Devialet advertising. The Phantom has been on the last page of the Virgin Australia magazine for months now. But my best guess is that most people just glance at it and put the magazine away. I have yet to come across someone who mentions Devialet to me in any context.

We're a lonely bunch and that's the way it should stay.

Well 40k Phantom units have been sold so far and another 50k expected this year alone. Turnover is doubling every year. Already at 60M euros in 2016 Devialet is quite a bit bigger than most (if not all?) other hi-fi companies. People are obviously buying the Phantoms in droves.

If they can get ADH and SAM into completely new environments then I think they can crack it. My guess is that they could easily displace Bose within a few years. 

Many companies in technology are now emulating Apple, this is nothing new.

Guillaume
As a true fanboy I'm totally sure that the Expert Streamer Board is sure to be the Devialet version of Apple's Newton, which as you know took the market by storm.
Oh wait, you mean we're not all using handwriting recognition on our personal digital assistants? Well, at least Devialet was out front with "alternative facts" in their marketing so they've got one up on Trump if not Jobs.
(21-Feb-2017, 16:17)LGuillaumeB Wrote: [ -> ]Well 40k Phantom units have been sold so far and another 50k expected this year alone. Turnover is doubling every year. Already at 60M euros in 2016 Devialet is quite a bit bigger than most (if not all?) other hi-fi companies. People are obviously buying the Phantoms in droves.

In comparison:

Naim Audio Limited had a turnover of £25.3m in 2015.  

Focal+Naim together reportedly turned over €60M in 2014 when they were taken over by Naxicap.

Linn Audio - £18M in 2015

B&W - £115M in 2015
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