+- Devialet Chat (https://devialetchat.com)
+-- Forum: Devialet Chat (https://devialetchat.com/Forum-Devialet-Chat)
+--- Forum: Devialet News (https://devialetchat.com/Forum-Devialet-News)
+--- Thread: Devialet Flagship Store in Shanghai Closed (/Thread-Devialet-Flagship-Store-in-Shanghai-Closed)
Devialet Flagship Store in Shanghai Closed - hk6230 - 11-Sep-2015
Just being told that Devialet's Flagship Store in Shanghai has been closed permanently. I believe it was only a year ago when it was just started.
RE: Devialet Flagship Store in Shanghai Closed - rwjr44 - 11-Sep-2015
Any reasons given?
Devialet Flagship Store in Shanghai Closed - hk6230 - 11-Sep-2015
Nope. I would guess that rental is simply too expensive.
从我的 iPhone 发送，使用 Tapatalk
RE: Devialet Flagship Store in Shanghai Closed - brit - 11-Sep-2015
A friend of mine, currently living and working in Shanghai, went along to have a look a couple of months ago and said he was not that impressed. Apparently there was very little on display, and not a very welcoming atmosphere
.David
RE: Devialet Flagship Store in Shanghai Closed - Floyd67 - 11-Sep-2015
I think the model they have adopted is flawed. It's a luxury low volume purchase. It isn't Apple Store or any other type of FMCG for that matter. I fear they could regret this if they continue to pursue this model. There's a wealth of independent audio shops worldwide that would extend the reach of their products without the colossal overhead of setting up shop. I hope for ours and Devialet's sakes I am proved wrong. The own brand boutique approach, is simply vanity insanity.
RE: Devialet Flagship Store in Shanghai Closed - krass - 12-Sep-2015
(11-Sep-2015, 21:18)Floyd67 Wrote: I think the model they have adopted is flawed. It's a luxury low volume purchase. It isn't Apple Store or any other type of FMCG for that matter. I fear they could regret this if they continue to pursue this model. There's a wealth of independent audio shops worldwide that would extend the reach of their products without the colossal overhead of setting up shop. I hope for ours and Devialet's sakes I am proved wrong. The own brand boutique approach, is simply vanity insanity.
very well said.
I do think, however, that their "mini boutique" in Harrods in London is not such a bad idea, since it is a location that attracts many, many people with too much cash and can spin off into extra sales.
love the "vanity insanity" comment
RE: Devialet Flagship Store in Shanghai Closed - IanG-UK - 14-Sep-2015
(12-Sep-2015, 08:18)krass Wrote:(11-Sep-2015, 21:18)Floyd67 Wrote: I think the model they have adopted is flawed. It's a luxury low volume purchase. It isn't Apple Store or any other type of FMCG for that matter. I fear they could regret this if they continue to pursue this model. There's a wealth of independent audio shops worldwide that would extend the reach of their products without the colossal overhead of setting up shop. I hope for ours and Devialet's sakes I am proved wrong. The own brand boutique approach, is simply vanity insanity.
very well said.
I do think, however, that their "mini boutique" in Harrods in London is not such a bad idea, since it is a location that attracts many, many people with too much cash and can spin off into extra sales.
love the "vanity insanity" comment
I agree.
Apple has 8 core products - Mac, iPhone, iPod, iPad, Watch, TV, iTunes and Apps. And within the first 6 there must be around 100 variations. And on top of the they have loads of accessories.
The sense in opening dedicated Devialet shops with 2 core products and perhaps 7 variants, with nothing costing under £1,000, is at best naive.
Even the mini boutiques in upmarket stores are questionable given the technical complexity which the product embodies.
RE: Devialet Flagship Store in Shanghai Closed - rik - 14-Sep-2015
I remember that Linn has a mini shop in Harrods (Pretty much where the Dev' shop now is). Closed a few years ago due to lack of business.
I too hope this isn't a issue for Devialet.
Rik
RE: Devialet Flagship Store in Shanghai Closed - Rufus McDufus - 14-Sep-2015
(14-Sep-2015, 11:00)IanG-UK Wrote: Even the mini boutiques in upmarket stores are questionable given the technical complexity which the product embodies.
The technical complexity is a good point and I sometimes wonder if they're trying to spread to the more mainstream customer base before the products/technology have actually matured enough. They might just end up with a bad reputation.
RE: Devialet Flagship Store in Shanghai Closed - brit - 14-Sep-2015
(14-Sep-2015, 11:38)Rufus McDufus Wrote:(14-Sep-2015, 11:00)IanG-UK Wrote: Even the mini boutiques in upmarket stores are questionable given the technical complexity which the product embodies.
The technical complexity is a good point and I sometimes wonder if they're trying to spread to the more mainstream customer base before the products/technology have actually matured enough. They might just end up with a bad reputation.
I think that, by reading some of the Posts in this very Forum, their reputation is already taking a significant hit
!David