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We want to "grab" the whole market
#1
Not sure how I missed this one!

http://mobile.reuters.com/article/idFRKBN15N1XE

It's in French but here is a summary:

- Opening of Devialet store in HK marks first step in the global roll out of 30 stores over the next 3 years, thanks to 100M euro investment
- In a market where sales of traditional hi-fi have collapsed Devialet holds the wild card: Phantom
- expect to sell 50k Phantoms this year (40k sold since 2014)
- Flagship stores opening in Seoul, Taipei and Singapore 
- Asia fastest growing mkt
- Turnover 60M euros in 2016, 120M expected in 2017
- Devialet's growth is only limited by its ability to sell, hence focus on growing retail network
- Devialet will announce partnerships with automotive industry and TV manufacturers in 2017, seeking to branch out of audio industry 
- Products-wise nothing major in 2017, in the following years: mass market offerings
- we want to "grab" the whole market and you can't do this with only a 2k euros product: Phantom is our "Mac", the next big thing will be our "iPhone"
- In common with Apple: marketing, design and high-end positioning

Guillaume
Industry disclosure: UK distributor for Shunyata Research

220 PRO, totaldac d1 server with additional external power supply, totaldac d1-seven, Echole PSU for Totaldac, Wilson Audio Sasha 2, Shunyata Research cables, Shunyata Hydra Alpha A10 + DPC-6 v3, Various Entreq ground boxes and cables, Entreq Athena level 3 rack, 2 X SOtM sNH-10G with sCLK-EX + 10MHz Master Clock input + sPS-500 PSU, i5 sonicTransporter w/ 1TB SSD

UK
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We want to "grab" the whole market - by GuillaumeB - 17-Feb-2017, 12:42

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