UK Advertising Standards Authority ruling against Chord

[Jwg1749]

"One day, everyone will own a Devialet" ......

I doubt that one would stand up to much scrutiny?

Since it's a claim relating to the future, it'd be hard to prove or disprove. The sense of the claim (if it has any) is: "we will sell you all Devialets". It's not a claim about the technical competence of the kit; it's a (boastful) claim about Devialet's marketing department.