Speaker cable to tame brightness?

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I have been very pleased with Townshend Isolda DCT (http://www.townshendaudio.com/isolda-speaker-cables/) which have a reputation for being slightly on the "soft"-sounding side. They are not outrageously expensive, although that's a very personal judgement of course.

(I'm still not convinced about whether cables have any objective technical effect, and can sympathise completely with f1eng's point of view that something much simpler should do the job quite adequately.)