Pro 'Burn in' time.

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Well, from a pragmatic point of view, that is exactly what I'd expect them to say officially (about burn-in, cables, etc.). If they said otherwise, their support people would be deluged with questions about what burn-in time is required, what are the best cables, and so on. Since this is all more or less subjective anyway, in the sense that different people will quite justifiably have different preferences, it would be a waste of their time to engage in that discussion. Just my opinion, of course.