15-Nov-2014, 18:36
The advert does seem to be very over the top to me. I have heard these cables and I do hear a difference (I'm a semi-retired systems/network engineer so I was very sceptical & hence surprised) but the wording of the ad seems to be over-egging it a tad.
The point of the ruling though that they can't objectively prove their claims is interesting though, because surely this applies to virtually all hi-fi advertising? Hi-fi is virtually all subjective so any claim that something sounds better than something else could be considered to breach ASA standards.
The point of the ruling though that they can't objectively prove their claims is interesting though, because surely this applies to virtually all hi-fi advertising? Hi-fi is virtually all subjective so any claim that something sounds better than something else could be considered to breach ASA standards.
