03-Dec-2024, 18:06
They said they went back to basics and resetting the company, that is not actually a true fact because they did in a way which kills their main customer base from those successful days. Astra is the final piece of the betrayal they had to the Expert owners and they are expecting a success out of this.
1) None of the Expert customers will follow you for the second time
2) New customers in amp market at that price range will first follow up Expert journey to understand what happened to have a prediction and they will stay away
I am not sure taking these into account who is the real target audience for Astra, maybe they know a market that we are not part of it. Good luck to them. I hope they sell zero and they try to save themselves with bringing some of the improvements (if there is really any) to Expert line under the umbrella of EVO platform which could be a nice strategy to follow as a marketing 1) You deliver something to most core customer base which is quite unhappy 2) You use EVO platform which is another great selling point of telling Expert is future proof
1) None of the Expert customers will follow you for the second time
2) New customers in amp market at that price range will first follow up Expert journey to understand what happened to have a prediction and they will stay away
I am not sure taking these into account who is the real target audience for Astra, maybe they know a market that we are not part of it. Good luck to them. I hope they sell zero and they try to save themselves with bringing some of the improvements (if there is really any) to Expert line under the umbrella of EVO platform which could be a nice strategy to follow as a marketing 1) You deliver something to most core customer base which is quite unhappy 2) You use EVO platform which is another great selling point of telling Expert is future proof
Audioquest Thunder | High (Variable) Current Power Cable - Audioquest Niagara 3000 - Apple MacMini (2018) - Cardas Clear USB/ Blue Jeans Ethernet Cable - Devialet Expert 440 Pro on IsoAcoustics Orea Bronze - Van Den Hul The Breeze Hybrid Speaker Cables - Focal Scala Utopia Evo on IsoAcoustics Gaia-TITAN Theis
