19-Jul-2016, 18:30
At least Devialet is consistent though, aye? They are definitely a process-driven company.
The process is:
1) Promise amazing things that excite many people in all sorts of markets (audiophiles, techies, fashionistas, etc.)
2) Create anticipation through teasing possible customers with a drip of interesting information from multiple sources
3) Deliver enough brilliant features to create positive reaction while withholding enough of what they promised to maintain participation
4) Release updates and new products frequently enough to repeat this cycle, balancing hope, frustration, enjoyment, and anticipation
They're trying to combine the marketing prowess of Apple under Steve Jobs with the market control of the drug cartels: creating demand then balancing supply with demand. They make great use of intermittent reinforcement, as defined in any psychology textbook.
The process is:
1) Promise amazing things that excite many people in all sorts of markets (audiophiles, techies, fashionistas, etc.)
2) Create anticipation through teasing possible customers with a drip of interesting information from multiple sources
3) Deliver enough brilliant features to create positive reaction while withholding enough of what they promised to maintain participation
4) Release updates and new products frequently enough to repeat this cycle, balancing hope, frustration, enjoyment, and anticipation
They're trying to combine the marketing prowess of Apple under Steve Jobs with the market control of the drug cartels: creating demand then balancing supply with demand. They make great use of intermittent reinforcement, as defined in any psychology textbook.
