29-Jul-2017, 11:17
(29-Jul-2017, 10:52)Jean-Marie Wrote: I see Devialet strategy, pure guesswork from my side based on their public statements, to have two legs:
1) Highest quality products, with primary requirement during the inception being driven by design and absolute sound quality (with a goal of nearing objective perfection as much as achievable given technology). I see those products being sold and marketed under the Devialet brand. The Phantom and the Expert fall in that category.
2)Embedded technology building on the expertise gained from products of category 1 but packaged in a way that it can be put in cars, TVs, phones, computers etc.
To be successful in 2, they absolutely need to keep up with innovating on 1, make it better etc.
If I'm taking a car analogy, they are like an engine manufacturer, they sell engines to car makers, and this is their volume market, but to be able to develop the best competitive engines, they also have smaller volume super cars brand.
One can really live without the other: embedded volume provides the money allowing the development of top of the line, while top of the line provides the quality and fame needed for embedded volume.
Jean-Marie
+1
