Are they selling Phantom off?

[Axel]

That's obviously not a real Devialet Phantom...

No, but the gif loop, dimensional drawings, text description and photos ar the bottom are obviously lifted from the Devialet site and contain references to ADH. Some of the reviews mention the words "Devialet", "Spark", "Dialogue" and "Phantom".  Naughty eh?

Indeed naughty. But be sure, non of these reviews are real. Neither these drawings are real. It's just a very bad fake; very likely from China.

Copying the text from the reviews, and pasting it into a search engine, shows that they are reviews written by customers who bought real Phantoms on Amazon.com. Also, the product description is a word for word lift from the Amazon.com site. 
But no matter. This company, who have an office in Lewisham, London are treading on thin ice. What makes me laugh is the wording under the heading: Intellectual Property Rights, at the bottom of the advert page. They are asking to get sued.