Devialet to sponsor 2016 Renault F1 team

[Confused]

Love F1, but wished Devialet spent this money involved on development, getting air to work flawlessly etcetera.

I must admit that this was exactly my reaction to this news.  I guess that you need to consider that the idea is that Devialet get some kind of association with F1, this yields many commercial benefits and makes even more money for Devialet.  I like many of us would like this lovely new cash to then be spent on some decent software guys to sort out Devialet's many issues.

I wonder how much a little Devialet sticker costs when it's stuck on the side pod of a mid grid F1 car?