We want to "grab" the whole market

[AllenB]

Well 40k Phantom units have been sold so far and another 50k expected this year alone. Turnover is doubling every year. Already at 60M euros in 2016 Devialet is quite a bit bigger than most (if not all?) other hi-fi companies. People are obviously buying the Phantoms in droves.

In comparison:

Naim Audio Limited had a turnover of £25.3m in 2015.  

Focal+Naim together reportedly turned over €60M in 2014 when they were taken over by Naxicap.

Linn Audio - £18M in 2015

B&W - £115M in 2015

Well that puts a lot of context on the finances!