For sale

[brit]

It would be interesting to chart the price trends vs. Devialet's promises and deliveries.

Devialet creates interest with announcements, occasionally has sales incentives, and then delivers disincentives in delays and bugs. I think their marketing and sales have been dishonest long enough that they've saturated the market with disbelief even as the positive reviews of sound quality pile up.

So the cycle goes something like:
Devialet: "We've created the best speaker ever, which will be the size of a football and include multichannel, room correction, EQ, etc."
market: "Oh boy, I want that so I'll sell my equipment now."
reality: after many delays the Phantom is the best (and most expensive) bluetooth speaker ever but doesn't deliver what Devialet promised
Devialet: "We've created a unique, and exclusive one-off flagship based on a personal pet project"
market: "Oh boy, I want that so I'll sell my equipment now."
reality: The O'dA is awesome, but only unique in color and only exclusive in the amount of torture inflicted by Devialet (delayed upgrades, instant depreciation, etc.)
Devialet: "We're creating the best streamer board ever, with every feature you've ever wanted."
...

After we fire him Devialet can hire Trump as a spokesman, "Trust me, it will be great!"

The ultimate in "fake marketing" .