Devialet partner with Sky!

[Confused]

Cant say I'm impressed.

Audiophile brand competing now with the likes of Yamaha / Pioneer sound bars and the like.

Having spent a small fortune on Devialet gear (which I am very happy with) can't help thinking that it its 2nd hand value will drop because "everyday joe bloggs" will associate "cheap" SKY mass market products (which is what they are designed for) with Devialet (which is not a cheap mass market product).

Time will tell I suppose.

There is a different way of looking at this.  In the past I have had much loved systems featuring Arcam amplification with JBL (Danish) speakers.  Now JBL have been bought by Harman Kardon, recently it was announced Harman are buying Arcam, and indeed Harmen themselves are now owned by Samsung.

https://www.whathifi.com/news/arcam-acqu...on-Samsung

Then you get companies like KEF, who build nice stuff like the Blade and Reference series speakers in the UK, but make more 'mass market' kit in a purpose built facility China, this is how they survive and can find the R&D budget for the 'good stuff'.

I can also think of a few 'high end' only audio brands who just sell the expensive stuff, some of this kit is indeed very good indeed, but it is always very expensive, and not just high cost, but very often very poor value for money.

So yes, a 'cheap' soundbar will not help second hand values of the 'premium' Devialet kit, on this point I can only agree.  However, taking this overall, it is how Devialet can thrive as an independent brand with R&D cash at the ready, I think this is a good thing.