05-Feb-2018, 18:35
Apple is in decline. Halving production of its lacklustre flagship product within 3 months. Nowhere in the home network speaker space when they had tremendous first mover advantage. iPads receding both in relevance and in sales. Coming behind Microsoft (!) in desktop innovation with the Studio. Tying themselves to a bloated company resting on its laurels and seemingly unable to innovate would be a disaster (for Dev). Also, aside from aesthetics, I would contend that they don’t have a very similar ethos at all. Devialet is technically groundbreaking and offers from merely excellent to outstanding value, Apple is in fact entirely the opposite. Selling outdated technology in an attractive package for a massive markup IS their deal. It’s no coincidence that their first major foray into the audio space was a company proverbial for its marketing and branding, as well as atrocious technical quality. Are you really missing a Beats speaker in your life?
