Devialet severs ties with Apple after 'disappointing sales'

[misterhon]

I wonder if business/employee discount through Apple Online Store was a factor.. If you work for a mid-sized company buying a Mac, and pair your purchase with a Phantom, the Phantom would of been 10% below MSRP. I would only imagine the discount rate to be even steeper for Apple store/corporate employees.

That said, Apple may have terminated the relationship with Devialet shortly after the HomePod launch, along with other high-end speaker brands like Naim.