10-Jan-2015, 11:24
(10-Jan-2015, 00:53)darthsteph Wrote: First, about the marketing strategy : the Team is used to reading our forum and don’t understand our misunderstanding about the Phantom communication. For them, it’s really clear that Phantom products are dedicated to a new target of customers. That the reason why they used some new street oriented communication codes (tattooed men, naked queen and so on…) The targeted customers are people who don’t know that such a SQ exists… It really is a lifestyle product and the competition = Sonos, Bose Lifestyle…
Now this marketing thing really puzzles me. I believe I have at least a reasonable idea about sound quality. I have never owned a Bose or Sonos "Lifestyle" system. However, listening to a $50,000+ system with tattooed men and a naked queen is a fairly normal Friday night around my place.
