15-Feb-2016, 17:16
IMO Apple and Devialet is a disaster.
For many reasons I think this will hurt Devialet. The Apple stores are not set up for demoing HiFi, they are crowded and noisy - with competing noise from all the different sound devices on sale.
This could work if they had a dedicated listening room with trained staff and I doubt Apple would give over that much real estate.
I was in my local store in Washington DC the staff really new little about the phantoms and were pretty clueless on stands etc. The Phantoms were side by side about a foot apart on a shelf along with B&O, Beats, etc. All being used it was chaos.
Better Devialet through there customer base arranged private demo's in customers homes - if they sell customer receives a referral fee.
For many reasons I think this will hurt Devialet. The Apple stores are not set up for demoing HiFi, they are crowded and noisy - with competing noise from all the different sound devices on sale.
This could work if they had a dedicated listening room with trained staff and I doubt Apple would give over that much real estate.
I was in my local store in Washington DC the staff really new little about the phantoms and were pretty clueless on stands etc. The Phantoms were side by side about a foot apart on a shelf along with B&O, Beats, etc. All being used it was chaos.
Better Devialet through there customer base arranged private demo's in customers homes - if they sell customer receives a referral fee.
