New product launch?

[Damon]

I would not say that they are 'constantly launching new products'; they are a new company and it seems to me that they have made each product launch interesting and important; I can't comment on the O'dA but some D800 owners seem to think it a worthwhile expenditure. That upgrade required the purchase of an entirely new product. Devialet started with the D Premier, then the expert series (all at one time) and then the Phantom. Now there is a new Phantom and an opportunity for current Expert owners to upgrade.

Upgrade or not, it is a choice. Every company releases new products and older equipment is always worth less than you paid for it new. If the upgrade is too expensive to any person, then skip it and stop worrying. The opportunity to upgrade is the best any company can do; but now you have the chance to have a two-year old product made new and current, and that is a a rare thing.

I don't know what the upgrade will cost for any particular model, and I don't have any expectations about that cost. But research and development and testing cost money, and the manufacturing costs for a potentially small production run, and the labour to perform the upgrade is inevitably going to be more than doing a mass-production run of an assembly line product.