New product launch?

[IanG-UK]

As a manufacturer offering upgrades to existing owners, and having a retail (and generally distribution) network, and dealing at material volumes in at least four currencies, Devialet cannot win here whatever the pricing structure.

What they are doing on the 120 to 220P, the 200 to 220P and the 250 to 250P is giving exactly the same full innards replacement for just under £3k. And probably with a new 5 year guarantee.

So if owners have looked after their casework and remote casework, and assuming the new P prices are the same as the old, owners are getting a brand new unit which would normally cost £5.5k and £10k.

Similarly the 400 to 440P costs £4.5k whereas a new unit costs (at least) £10k.

And the 800 to 1000P costs £5k (although £4.5k on the email which I suspect is wrong) whereas a new unit costs (at least) £18k and probably £23k.

So, overall, a new unit for 20%/27% to 55% of normal retail - depending on casework type and stereo or dual mono.

As an OdA owner, I traded in so I have effectively paid a premium of about 65% (£11k - £12k) to go from 800 to OdA and now to 1000P. That is more than anything, £ wise and percentage wise, being asked for now. My call, so I cannot complain too much.