New product launch?

[maxijazz]

As a matter of interest Matt what you think it should be and why?

This isn't a trick question, I'm genuinely interested in understanding your thoughts on this. 

Guillaume

Hi Guillaume,

I don't have a figure in mind, only a vague sense that, assuming both 120 and 200 are upgradable to 220 Pro, the upgrade cost for the 120 and 200 should reflect the fact that 200 owners made a greater original cash investment. Maybe the differential should be somewhere in the region of £500 -- I don't really know.

I also find it odd that the 120 isn't being upgraded to the 130 Pro. Has anyone come up with a rationale for why this is not the case? (Apologies if I've missed something important.)

Matt

P.S. Devialet Support admitted to me that this point has been raised by "many users" (their words).

Thank you very much for this initiative. I am sure you will be very happy when D120 owners now would have to pay € 500 more for their upgrade, and even happier if they were entirely exluded from the 220pro upgrade plan.

Hah.. That most likely be outcome.

But seriously, i think the main goal should be to preserve value of investment already made. I mean, new models and upgrade pricing should not result in devaluation of units already in hands of customers. 
Other outcomes are secondary in my view. By secondary i mean: getting current customers committed to upgrades, dealers be happy and Devialet getting their share. 
I know the task would not be easy, but Devialet should try balance those fairly.

Alienating existing customers will end not only in them leaving ship's board, but also spreading bad mouth around. Most successful companies are those whose existing customers bring the new ones onboard.

Cheers,
Max