New product launch?

[Hifi_swlon]

It is likely that the profit margin on the 250 Pro is higher, with one set of electronics and one case, even if the case is supposedly more expensive to manufacture when compared to the 220 Pro case.  

Devialet have publicly said the electronics in all models are identical. Also, that their retail value - including labour for removing outgoing electronics, replacing with new, testing and shipping, is circa £3,000.

That makes the 250 case and remote have a retail value of at least £7,000. So pretty significant manufacturing costs if genuinely priced, significant profit otherwise.

I guess the main issue is they priced the 250 and 400 too closely together.