Upgrade details

[ozthepoz]

I got the same answer today from Devialet on Facebook:

"Hi Martin, we will release more information mid-July about the upgrade. Stay alert!"

I thinks it's weird they actually ask people if they're interested in buying something without telling them how much it costs. Maybe Devialet has a problem with funding and/or liquidity at the moment and need to be particularly careful not over investing. Does anyone know...?

It does seem a rather bizarre marketing strategy since it is bound to kill sales of current models and confound those of us that were asked about upgrading with little information.   Hard to imagine that they can assume that all of us that replied to the email will actually buy-in regardless of price.   Still, they have piqued our interests, haven't they.

I don't think they have problems with funding or liquidity, but I suspect their marketing department is the issue here. They seem very fond of teasers, followed by big reveals. 

If the objective is to create noise/excitement, then it sort of works, but it is frustrating for the rest of us who want to know what's going on.