Expert 1000 Pro

[Borgen]

I might be totally wrong (I often am), but it feels like Devialet is slightly confused in terms of what they are trying to do. On one side they are trying to address the "high end lifestyle" market with Phantom and on the other side they are trying to address the 3% early adopters of high end hifi that wants to push the boundaries of amplifier/ DAC solutions. I do not see how the positioning of the new offering aligns with phantom, it is as if the arms and the legs of Devialet moves in differnet directions.

If they had managed to push streaming and software solutions as drivers of the new expert offering then that would have made sense to me. Then I would see this as a broadening of the existing market, making their existing product target new customers. The way they are doing it now, I believe they are milking the existing customer base and losing some percentage of customers on each iteration.

But then, what do I know....