We want to "grab" the whole market

[IanG-UK]

I'm far from convinced by the expansive retail argument at least whilst you are a company with only two largely non-interactive and quite expensive products. Apple has at least six (pod, pad, phone, watch, laptop, desktop) with lots of model variations and peripherals and cross-sells, with a much higher level of product interactivity. Other manufacturers pursuing this route include Sony - who appear to be successful - and Bose and B&O and Meridian - who appear to be less so. Perhaps much rests on product launches which will excite lots of people and which I cannot envisage. But the mobile World Wide Web, which underpins much of what Apple does, has no unexploited Devialet equivalent I can think of.