Devialet partner with Sky!

[Floyd67]

None such a tragedy
None such a waste
As the presence of money
And the absence of taste

That's the thing though. There was absolutely no lack of taste - far from it, it was impeccable.

It just didn't extend to hifi. Probably never occurred to them.

Or likely they haven't had the epiphanal moment that we all have had. Again, this is a huge problem for the industry at large. How do you get younger and less educated people who love music to experience it so they can hear what they are missing. When they do they may be the future buyers of hi-fi. I think that all stakeholders (manufacturers, music publishers, artists etc) should club together and fund a national ad campaign.