07-Jun-2014, 12:01
Thanks for the question. I hope to see your point the way you intend it. Do you mean the votes are a farce, or the SAM?
The way it has been organised is weak and problematic, nevertheless its a strategy for Devialet to trial specific marketing issues: motivation, for instance, for actual or potential customers. An example: if the most voted Totem or ProAc are actually having, let's say, 4 to 5 real owners (of course, not the overridiculous 700 or 500), they can bring potential owners both to Devialet and the speaker's makers. Devialet is already building strategic synergies with Atohm, Magico, B&W, Sonus Faber, Focal, etc and further seem to be in view. By synergy I mean that they are looking to bring LS builders closer to their technology, in order to implement it in a near future: e.g. active DSP in the LS and so on. Something to counteract the novelty of implementing the source in the speaker, which already exists, through the network for instance.
Otherwise, yes, it's a shame to convey customers (actual or potential) to such a silly game, there's no point in that. I can imagine they've done it in order to foresee a critical mass of potential customers; yeah, makers are guided as well by statistics, they need some previsional methods and data for their investment. As long as I imagine you already know that (let me ask, how would you act as an investor, when you have to return some 20mil. in due time?) it remains the question if you wanna play their game and enter the playground with (maybe/hopefuly) some more pleasure within your desire's projections; or if you wanna step aside this perverted game and (believe to) play your lucid game, indulge me!
The way it has been organised is weak and problematic, nevertheless its a strategy for Devialet to trial specific marketing issues: motivation, for instance, for actual or potential customers. An example: if the most voted Totem or ProAc are actually having, let's say, 4 to 5 real owners (of course, not the overridiculous 700 or 500), they can bring potential owners both to Devialet and the speaker's makers. Devialet is already building strategic synergies with Atohm, Magico, B&W, Sonus Faber, Focal, etc and further seem to be in view. By synergy I mean that they are looking to bring LS builders closer to their technology, in order to implement it in a near future: e.g. active DSP in the LS and so on. Something to counteract the novelty of implementing the source in the speaker, which already exists, through the network for instance.
Otherwise, yes, it's a shame to convey customers (actual or potential) to such a silly game, there's no point in that. I can imagine they've done it in order to foresee a critical mass of potential customers; yeah, makers are guided as well by statistics, they need some previsional methods and data for their investment. As long as I imagine you already know that (let me ask, how would you act as an investor, when you have to return some 20mil. in due time?) it remains the question if you wanna play their game and enter the playground with (maybe/hopefuly) some more pleasure within your desire's projections; or if you wanna step aside this perverted game and (believe to) play your lucid game, indulge me!
