09-May-2018, 21:29
Glad to see Devialet is getting active again after a worrisome time. Those follow Devialet know there has been a quite a long history of promises made and not delivering. This even lead to the online petition signed my many customers. When former CEO himself promised to change tack ... just very little happened.
I do think the number one question to face (no matter what News get announced) is what is different with the approach taken now - why should customers again regain trust in Devialet? Which unfortunately actively disappointed customers by creating a beta community, CI logbook with the clear intention / statement to provide regular feedback and be instantly available to questions and have an ongoing dialogue.
Being in the brand management business for over 20 years it’s a big challenge Deviaket is facing. And if not starting to make the right decisions further brand destruction is inevitable - which might even be hard to fix ever after.
I do think the number one question to face (no matter what News get announced) is what is different with the approach taken now - why should customers again regain trust in Devialet? Which unfortunately actively disappointed customers by creating a beta community, CI logbook with the clear intention / statement to provide regular feedback and be instantly available to questions and have an ongoing dialogue.
Being in the brand management business for over 20 years it’s a big challenge Deviaket is facing. And if not starting to make the right decisions further brand destruction is inevitable - which might even be hard to fix ever after.
